Project highlights
⇢ Improved passenger satisfaction
⇢ Decreased ship passenger turnover time
⇢ Actionable data collection and analysis
Discovery
The research team delivered data from user tests performed at various cruise line's ports. We created a recommendation report based on these findings.
Strategy
We determined that a mobile re-entry app would lower disembarkation times and alleviate crowding in the port terminals upon re-entry.
A user journey was planned along with a schematic of the technological infrastructure needed for the solution.
Implementation
Eligible travelers submit their passport information and answers to inspection-related questions to CBP via a smartphone app prior to inspection.
travelers will download the app and be prompted create a profile with their passport information.
Upon landing in the United States, travelers will complete the “New Trip” section by selecting their arrival airport and airline, taking a self-photo, and answering a series of CBP inspection-related questions.
Once submitted, the traveler will receive an electronic receipt with an Encrypted Quick Response (QR) code.
Travelers then bring their physical passport and mobile device with their digital QR-coded receipt to a CBP officer to finalize their inspection for entry into the United States